Local executive to lead GE's $6B health care initiative - St. Louis Business Journal:

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Barber was named head of "healthymagination," a GE progra m focused on improving healthn care for more people atreduced cost, by GE chairmanj and CEO Jeffrey Immelt. 48, is a 27-year veteran of GE and since 2005 has servesd as chief technology officer forGE Healthcare. He joined GE in 1982 and has held a variethy of roles of increasing responsibility within GE In 2001, Barber was general managedr for Components Engineering, and from 2002 to 2005 he was the general manager for Global Components Operations for GE Healthcare, whicg has significant operations in Milwaukee, Wauwatosa and Barber was a 1994 winnetr of The Business Journal's Fortu Under 40 award, which recognizesw young Milwaukee-area executives making a differenc in their professions and community.
"Over the last four years, Mike has led all aspectes of product development for advancedx healthcare technologies," Immelt said. "Mike knowe how our technology can help he knowswhat doctors, clinics and hospitalxs need to improve care and cut costs and he knowsx how to lead teams. With his deep experiencew in engineering and technology and his strong operationsand process-driveh expertise, Mike is the righ t leader to lead healthymagination and to grow our healthh care partnerships globally." that can be offeredr in rural and underserved regionse of the world, where quality health care can be difficult to obtain.
It is also designed to reducsethe company's own health care costs for employeex and expand profitability for the GE Healthcare Locally, GE Healthcare, whicn produces medical imaging equipment and medical information technologu products from its Milwaukee-are operations, will spend $3 billiomn by 2015 to develop at leas t 100 new products designerd to lower costs, improve access and improves quality of care by 15 percent.