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JCPenney is one of America'e leading retailers, operating 1,074 department stores throughout the Uniterd States andPuerto Rico, as well as one of the largesf apparel and home furnishing sites on the Internet, jcp.com, and the nation's largesft general merchandise catalog business. Through these integrated channels, JCPennet offers a wide array of national, private and exclusivee brands which reflectthe Company'sx commitment to providing customerss with style and quality at a smart Traded as "JCP" on the New York Stock the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry.
Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generater deeper, more emotionally driveb relationships with customers by fully engagingthe Company's 155,000 Associates to offer provide ideas and inspire customers evert time they shop with
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