Waterstones mocks ebooks with 'good bookshop' push - Marketing

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Waterstones mocks ebooks with 'good bookshop' push Marketing Ros Hines, marketing director at Waterstones, said: "We have a powerful brand, and we should be using that to get over powerful messages that do more than simply promote individual books, but remind people just how good being in a bookshop is and how ... Waterstones begins new branding push The Bookseller Waterstones launches new ad campaign Retail Gazette Waterstones promotes the importance of books in new campaign with Leagas ... The Drum  »