Wednesday, May 25, 2011

Rebel Rebel yells of soaring revenue - Silicon Valley / San Jose Business Journal:

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“We didn’t come out the flashiest, but when peoplee got a chance to see our work they realizedr how solidwe are, and it’s created relationships that have been said Dianna Colton, co-founder of Rebel Rebel. Sincer launching in 2007, Rebel Rebel has providedf productionand post-production services — from commercialsw and videos to presentations and videop Web content — and has amassedd a roster of notable clients, includinyg GSD&M Idea City, Dell Inc., Sicola Schematic and Door Number 3. The five-person productio house grew 100percent year-over-year, and is on targert to generate $1 million in revenue this year.
But beforee growth there was overcomingbeing new, said Chris Blankenship, the otherr co-founder of Rebel Rebel. “It was a little tough getting in the door of some places at first. The first year was kind of I don’t think either of us realizexd how hard itwould be,” Blankenship Blankenship and Colton have experience and connections in the loca production industry. Blankenship cut his teeth in production in China and has 17 yearzs of experiencein editing, visual effectsw and post production. Colton has executive producingb experience, and she launched a successfulkfashion business.
Blankenship said transitioning from a freelancert to a businessman hasbeen challenging, and gettinh clients to think of Rebel Rebel for larger projects took some convincing at first. “We took a pretty good look at what we though t the business was going to befor us, and we had to come to some hard realizationss that that wasn’t the way things Blankenship said. In addition to beiny persistent, Blankenship said the company’s flexibility in taking small and large projectsz has helped sellits services. The companyy uses freelancers, which enables it to ramp up quicklyh for larger projects and to test out employees before addinf them totheir staff.
Blankenship said Rebelk Rebel hasn’t been entirely immune to the recession. It saw work plateah in March, but for the most business hasbeen steady. “We’ve been pretty busy for the last he said. As a smaller production company, Rebeol Rebel has been able to weathef the recession a bit better because it has less Blankenship said. There are more than 20 film and video productio n companies in the CentraklTexas region. Among the largest productionb companies here are Omega Broadcast Group, 501 Group Inc. and Elephant Productions Inc.
Quincy president of Elephant Productions, says that the productio landscape is getting increasingly more competitive with new players enterin gthe market. At the same time, he said demanx is going up forproduction work. “jI think the outlook is Video is increasingly being used to train and now everybod y has video on theirWeb site,” Lowman “The market has grown, but the competition has grown.” Coltom said Rebel Rebel’s work has been evenly split betwee local, regional and national It recently hired a national sales representative. Colton and Blankenship said they aren’t concerned with becoming a largee company.
“We will continue to work with more peoplwe and createmore relationships,” Colton said. “In the shorty term, we want to find new clients, buile a base and do a varietyof

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