Monday, November 19, 2012

Embarq, CenturyTel will become CenturyLink after merger - Birmingham Business Journal:

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billion sale to closes, expected this month. The rurapl phone companies on Tuesdayt announced the planned name and logo for thecombined company. CenturyLink will retain the CenturyTel (NYSE: CTL) trading “Our new brand name was selected becaus our customers and employees told us it reflected a company thatis forward-looking and committesd to linking the country together,” CenturyTel CEO Glen Post III, who also will be chiefv executive of CenturyLink, said in the release. The companyy will begin operating undee the new brand immediately upon closinghthe deal.
In the followinbg months, markets will be converted to the new with customers being notified in advance and the name beinfg added tocompany signs, vehicles and marketin materials. The logo is intended to represent the power of connecting people and businesses to one another and to new locallyand nationally, the release said. Overlancd Park-based Embarq (NYSE: EQ) and CenturyTel, based in Monroe, La., are from the — before the deal can close. The headquarters will be in A Denver brandconsulting agency, , helpec develop the new brandc strategy, name and logo, the releasew said. Together, the two companies will have aboutr 7.
5 million access more than 2 million broadband customers and morethan 400,000 videk subscribers. will . Embarq ranks No. 3 on the Kansas City Business Journal ’s list of area publicf companies.

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